The Industry That Nobody Knew…Almost

The Industry That Nobody Knew…Almost

As I am wrapping my thoughts on couple of business matters, my mind is suddenly diverted back to one of business….#forklift parts, thanks to encouraging messages received from friends.

The once upon a time dreaded word to myself…FORKLIFT but which I have humbly learnt to embrace and respect. Most of the time, more common in the past, I would be greeted with looks of disbelief or confusion when I mention forklift. Some know not of forklifts, others think it’s a one company industry, etc etc etc. Basically hardly anybody has any idea or insights into this industry. The lost city of Atlantis is probably better known than forklift. I kid you not.

I have personally dabbled in other industries and have many a great successful friends in other industries. Coupled that with my personal hands-on experience in the forklift industry, I can and dare say that this industry is not for the faint hearted. It has to be for the most ‘stubborn’ and hardcore of characters. Forklift industry contributes in so many ways to various other industries, e.g. Port, warehousing, mills, etc and the economy as a whole and yet it’s almost invisible. I credit that to the culture of the industry that is inward looking, super low profile, unchanging and hardcore entrenched in tradition (diplomatic reference to resistance towards change).

From my day one in this industry back in 2002 and even till today, #EGAN has been religiously diligently preaching change to players within and beyond the industry. Proudly said, we are seeing the tangible fruits of our labour….invites to talk about this industry, the industry is better known, media highlights, etc. My industry peers are true warriors without doubt and without nerves of steel, one will be likened to being finger flicked by superman….yeah, flicked out of this world. Change is not a word or practise warmly welcomed but it is my hope that #EGAN can be the lighthouse to this industry, to encourage and show our peers that change is good. It will lift the industry, collectively, from good to great!

Today I stand proud proclaiming I am from the forklift industry and what a great industry it is.

So there you go folks…my humble brief thoughts. Now back to work. LOL


Inside Out Upside Down

I am not the Wizard of Oz, though I don’t mind being one in this instance. The thoughts of being able to transform and impact an entire industry with the wave of a wand is simply too irresistible. 

How do we transform a company and industry, so entrenched into traditional? Bulldozing thru it would be nice but unfortunately the reality is we have to do it one step at a time. The key here is conviction, vision and perseverance. Equipped with these 3 key traits, we need to assemble a team too. This is the 2nd hurdle, possibly the biggest too.

Try inviting Generation Y folks into a traditionally entrenched industry. Only the craziest thrill seekers and most stubborn will step up for this challenge. All said and done, it is not impossible. Difficult, not impossible. We have embarked on a mission to recruit our own team IMF. 

In the initial stages, one will have to be a Rambo (one man demolition team) and prayerfully soon others will catch the vision too and come onboard. Then we will have our special forces team. Yes, this is me talking….man are boys too. We love our “actions”…, gadgets and armies.

To-date we have hit a few milestones and are pressing ahead for more.

If you are reading this, ask yourself….”Am I game for this challenge and adventure”. If you are , quickly drop us an email at

EGAN Forklift Parts Specialist 

I Have An Attitude

I Have An Attitude

Yeah, you heard me. I have an attitude. Bad boy am I? Far from the contrary, I have the good learner’s attitude….so I remind myself all the time.

Having an attitude is not bad. Having a bad attitude is. In my case, it is my belief that you learn from the time you take your first breath till your last.

Learning and application….that’s the actions that create magic.

Yesterday, at the invite of a friend, I attended School of Charisma. The full day session on Personal Branding was hosted by the awesome Datin Winnie Loo and Steve Wee.

Here, amongst my fellow professionals from all industries inc professional photographers, doctors, head hunters, etc, we were given a greater insight into the how’s, what’s, why’s, when’s and where’s of branding. The highly participative nature of the session made us all think. Session was especially relevant and beneficial due to the input of Datin Winnie, drawing from her wealth of experience and success in her baby A Cut Above group.

With my lifetime/biz partner Stephanne and Datin Winnie, Steve Wee
With my lifetime/biz partner Stephanne and Datin Winnie, Steve Wee

At the end of the day, all of us left with clearer ideas on branding. Importantly too was the networking and bonding amongst our peers of other industries.

We are passionate Learners With foot care expert, Dr EdmundWith professional photographers buddies

No robes or hats here this time ;-)
No robes or hats here this time 😉

For our new friends, in case you are wondering who Nicholas is, here’s who I am in point form…

Material Handling Industry ala Malaysian style

I am an Entrepreneur with businesses in the Material Handling industry to Consultation in Financial Services and Management Services. In the pipeline are more business ideas to be converted from idea to reality.

What is Material Handling industry?

According to Wikipedia, Material Handling equipment is all equipment that relates to the movement, storage, control and protection of materials, goods and products throughout the process of manufacturing, distribution, consumption and disposal. Material handling equipment is the mechanical equipment involved in the complete system. Material handling equipment is generally separated into four main categories: storage and handling equipment, engineered systems, industrial trucks, and bulk material handling.

Industry Material handling industry encompasses a wide range of products. As for my business, we are specialists in Forklifts. Some other names include reach trucks, lift trucks, stacker trucks, etc.

Prior to entering this industry, my experiences were in the industries of Information Technology and Financial Services. I had worked in the Information Technlogy sector for a few years before setting up my Financial Services Consultation business prior to my involvement in the Material Handling business.

Is this industry different? I will say the difference is as big as heaven and earth. Everything was different – the people, the mentality, the expectations, the method of communication, etc. If I can sum it into one word, it would be “Chinaman” industry.

One of my biggest challenge in this industry was to ADAPT. It is as simple as adapt or die a slow painful death 😦 (yeah, I kid you not). Majority of the people here have been practising a certain business “way” for as long as they can remember and things have not changed. It is as if they are stuck in time and to expect change from them is like stabbing a dagger in their hearts.

Don’t misunderstand me. There are many good and wonderful people in  this industry but perhaps they have not kept abreast of developments in other indsutries. Also, they are very rooted in their comfort zone. I felt like an alien when I entered the industry. I believe they too felt I was quite an alien to them with my different communication methods, thoughts, etc. There is the rampant gossips, back-stabbing, drinking, etc.

This is also an industry where “Prices” are Kings. It is not value for money that matters to them but Prices. I find it really difficult to understand that some people are willing to foresake quality for dirt-cheap price, even if it means a product will breakdown within a week. :0

We once had a big event to celebrate with our top customers. Sponsorship is a non-existent word in our principle’s vocabulary. They’re big companies but have no budgets for such matters. In fact they did not believe it was necessary. Anyway, after much negotiation, we managed to secure a sum of sponsorship from a few of them. Then it was the turn of our customers who could hardly believe their eyes that a scale of this event (inc the purpose) was possible. in conclusion, our event was real eye opener and first time experience for almost all of them.

Every marketing activity is met with much resistance. Basically they do not believe it will work and they derive this belief from the fact that nobody has ever done such things and there it is either unnecessary or will not work. Therefore every time we have a marketing activity, we have much negotiation/persuasion to do – not only to have their participation but also to educate them. Time to think out of the box!

Because there was so much resistance and challenge, I had to “import” experts from outside the industry – my wife. Her forte in marketing, branding, strategic planning and public relation was crtitical to the transformation and growth of the business. Also her presence and moral support was important to me. Nothing like someone closest to you that shares the same mentality and belief. For that I am grateful to my wife. She is now a counsel to me as she is fully involved in her business venture – Estate Planning Designing (  

I am now into my 7-8 years. While the condition is still a challenge at times, it has definitely improved. People know me better now and has seen the fruits of some of our “unconventional” thoughts/actions. Then again as in all industries, this may also draw some unwanted attention. I may be perceived as a “uninvited” competitor.

In conclusion I have adapted well (though not completely yet) with the exception of drinking, gossiping & back-stabbing. Praise God for His strength and wisdom. It is by His grace that I had journeyed this business one day at a time to where I am now. Our business now encompasses the whole of Malaysia including a growing internationl clientele. Our company is reputed to be trustworthy, value for money and loads of value add services. Of course we are excellent at relationship building.